Gamification is a new way to market in schools. Pupil engagement is like gold dust so why not create collateral targeting the children and get them involved?
Gamification – (n) is the application of typical elements of game playing (e.g. point scoring, competition with others) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.
The gaming world is a multi-billion pound industry that keeps our children engaged. Applying the elements of game-play to a marketing tool is gamification. So, taking a 360º virtual tour and applying gamification is a unique and fun way to bring prospective pupils into the conversation.
Gamification
Young boys who are about to embark on their secondary education and considering Hampton School in Twickenham, can immerse themselves in life at Hampton. Tasked with a scavenger hunt for several items hidden within the rooms of the school and finding key information, boys earn Badges in several categories in their own “Voyage of Discovery”.
Gamaification
Experience what it’s like to go to this gorgeous school in the Surrey Hills, UK. Immerse yourself in the tour – watch boarding videos, listen to music created by students, have a peek around the science labs and hear from the Heads of all the Departments in their Video Postcards. It’s a brand experience that every family should have the opportunity to engage in. The kids love it, especially the Spy Game they can also play while mum and dad look around the school. It’s a win win and with a Gold Award under its belt and impressive stats on Google Analytics, it’s just what your marketing strategy needs.
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