A virtual tour of an independent girls’ day school in Highgate, North London
Walk-around 360 tours for schools with immersive content hotspots: photo galleries, prospectus, information documents, audio narration, and diegetic sounds for immersion and storytelling to increase engagement.
360 photos of key areas to showcase facilities and serve as a backdrop for contextual storytelling with the content hotspots. We shoot school marketing and drone photos for websites, prospectuses, social media and 360 tours.
Marketing Videos: Montage, Topic-Based, Interview, Staff & Pupil Recruitment and social media-ready videos. Video content used in 360 virtual tour hotspots increases engagement.
360 Virtual Tours for Schools are best when feature-rich. Bespoke-designed, UX and UI optimised, and Google Analytics Tracked and made more engaging with Interactive Games, Day to Night Transitions, Virtual Staging, and VR.
What We do and why we do it
Virtual Tours and Videos for schools
We are excited about the future of virtual tours in independent and private schools. Virtual tours are a fantastic way to get an up-close look at a school before enrolling as an integral touch point in the admissions journey.
With 360 virtual tours, prospective families can explore the school’s facilities, get a feel for the atmosphere, and learn more about the programs offered by watching, listening and fully experiencing school life. A fully immersive experience!
This new(ish) technology is a great way to make the school selection process easier and more accessible to familes. Independent schools are embracing the potential of virtual tours as a key piece of collateral to attract and engage with families and boost admissions numbers.
Every school should have one of these, it’s made my job so much easier!
The videos we create are content videos – punchy, engaging, short and energetic. They always make a great addition to a tour and as standalone website or social media content.
We are passionate about design, stunning imagery, media-rich embedded content (that is fun to watch and read!!) and immersive features that make our tours, videos and photography interesting to experience and useful to admissions teams. When you win, we win!
Moreover, we love to help schools with their marketing, give ‘above expectations’ service and to make a difference!
“Really fantastic team of people to work with. They explained the process every step of the way and were as enthusiastic as us when it came to trying new things or doing things a bit differently. Taralyn and Craig are super to work with and go the extra mile to help! We are delighted with the work they have delivered for us!”
“We recently worked with 360 Marketing Lab to make a virtual tour of a medical research laboratory and I cannot recommend them enough. As relative VR novices, we were looking for a company who could guide us through the whole process and help develop our vision, and that is exactly what we got. Taralyn and Craig are fantastic people to work with: friendly, knowledgeable, trustworthy, enthusiastic (all with a good sense of humour!). Our final product is exactly what we wanted and more.”
“360 Marketing Lab were the most wonderful team to work with. Throughout the whole process, we never felt lost, communication was exceptional, they held our hand the whole time and nothing was too much bother. 360 ML was phenomenal throughout the whole process. We are thrilled with our tour; it shows off the unique elements of the school in a way that no other medium is able to and so far our engagement has been off the charts. We are particularly excited to start ‘meeting’ our prospective international families inside the tour to chat and show them around.”
“They have unrivalled knowledge of schools and schools marketing, brimming with creative ideas, and open to working with clients to build something really fresh and different. Their big ideas and expertise helped us bring our school tour from the initial concept to a really vibrant, colourful marketing and admissions tool, packed with different features and interactive hotspots. Taralyn and her team really got to know our brand from the start and are a dream team to work with!”
“360 Marketing Lab offer a fantastic service for virtual tours. From our initial scoping discussion to thorough instructions for room set up before filming and a step by step launch guide, no detail is too much! Taralyn, Craig and Connor are a joy to work with and we have no hesitation in recommending their service.”
“Taralyn and Craig were great to work with. From initial meeting to launch of our 360 tour they have been easy to communicate with and provided exactly what we envisioned.”
“We engaged 360 Marketing Lab to produce a virtual tour for our school during the pandemic. What we got exceeded our expectations in terms of the quality of the photography, the user experience and the attention to detail – they thought of everything at every step of the project. Taralyn and Craig were a joy to work with and always looked for ways to innovate in capturing the very essence of our school. The team have a real pride in their work and want to produce the very best tour possible for their clients. Our tour is not just very nice photography, it’s a truly immersive experience. They went above and beyond to deliver a great end product – they are the best in the business!”
“In looking for a virtual tour for our school we came across a panoply of options – not all good! 360 Marketing Lab’s offering is so different to the others: interesting, flexible and immersive for the user with sufficient content to explore to encourage them to return time and time again. Taralyn and Craig were highly professional yet flexible in their approach and had an eye for detail that added so much to our tour. We are delighted with the result and can see that it is well used by parents visiting our website. We often receive compliments about it from prospective parents and will update it regularly to keep it fresh and interesting. Thank you 360 Marketing Lab!”
“360 Marketing Lab’s tours stood out from the beginning as being much more than just a walk-around tour, and our tour has not failed to disappoint. Our tour is visually beautiful, fully bespoke and full of content, for an immersive user experience. We have been very impressed by their personalised and friendly approach; unlike many other providers, 360 Marketing Lab understand what we are looking for, have a wealth of knowledge to offer, have an eye for detail, and are passionate and invested in providing us with the best tour possible, going above and beyond, and willing to experiment with new ideas. We were also delighted with the aerial photographer that they arranged for us, providing us with photography and video footage for use in the future, not just for the tour. The tour they have produced has already proved an invaluable marketing tool, particularly at a time when in-person visits are not possible: being able to ‘live tour’ a prospective family around the site is fantastic, and one cannot fail to be impressed by the stunning photography and abundance of content. We really appreciate the time and effort”
“Merchiston didn’t just receive a 360º tour we received a sector-leading bespoke interactive and immersive 360º virtual experience; I believe one of the best virtual school tours in the country. Like any digital project, we will continue to expand the content and look forward to evolving this valuable tool alongside 360MarketingLab. The team were fabulous to work with and willing to adapt the project scope and add value as we progressed through each production phase. Focusing on the individual is a key part of what we deliver as a school, and Taralyn and Craig certainly treated us as individuals providing what we needed and not an off the shelf one-size-fits-all tour.”
“The 360 Tour and Spy Game we had made has been a huge success, they’ve really helped our admissions numbers; parents and children love having access to it. Our parents are spending on average 21 minutes on the tour and we consider that marketing gold dust. The process with 360ML has been very straightforward and easy, nothing is ever too much trouble. We’d highly recommend a 360 tour for every School and can’t praise 360ML and the team enough for all their help.”
“I explored the 360 tour before our family’s online meeting with Admissions. It was so useful, easy to navigate and very impressive! ”
“360 Marketing Lab exceeded our expectations in delivering virtual tours for our Foundation of Schools. The detailed photography and considered ‘extras’ really bring our buildings to life and the professional team made the whole process fun and stress-free. We are delighted with the results!”
“360 Marketing Lab delivered an interactive and immersive virtual tour for us in a short time-scale to quite specific project deliverables, and with absolute professionalism. The ability to showcase our School and tour new families in a virtual reality situation during national restrictions has been invaluable. It has added an extra dimension to our toolkit of marketing assets which has been useful not only during lockdown, but in attracting families who are relocating from overseas or elsewhere in the UK. A worthwhile investment for now and the future.”
“We have been delighted with the final virtual tours of our schools, which really bring to life our beautiful campuses. These immersive tours have helped immeasurably with showing prospective families our outstanding facilities during the ongoing restrictions. The 360 photography delivers a premium look and feel, and the inclusion of different types of content provides an engaging experience. Taralyn and her team were highly responsive and offered tips and advice on how to make the tours even better than we could have imagined.”
“I have known Taralyn Cox for many years over several schools and companies. We have shared projects, brainstormed different campaigns together and inspired each other. This “baby” of hers (360 Marketing Lab) is really amazing and I am in awe of what she has achieved in just a few months, and very excited by how she will develop and shape the market. She pushes to expand boundaries, continues to use technology in innovative ways and delivers excellence and brilliance. I know our tour will be incredibly helpful both as the centrepiece of the new website, but also to be used to offer personalised tours remotely using Facebook or with VR headsets.”
“The Head and I are just so in love with the tour!!! We can’t stop looking at it and feel it was the best decision we have made all year to get it done.”
“Our family spent a long time exploring the King Edwards Tour before going in for a face to face tour. At one point my husband was quoting the teacher’s name in that department to our host! It created a real connection to the school.”
“I have known Taralyn for several years and when she recently started her own business I was delighted for her. She and Craig have been a pleasure to work with whilst making the 360-degree tours for RGS The Grange and RGS Worcester. They are both exceptionally professional with a great eye for detail. I would recommend anyone to contact 360 Marketing Lab as they know their market, deliver what they promise and the product is amazing.””
“Charterhouse were looking for a ‘virtual tour’ of the School, to allow visitors to get a flavour of the School even though they were not able to visit during the lockdown period. 360 Marketing Lab were able to bring together assets including a 3D map, photographs and videos of different areas of the School and to create a fully interactive tour. They were really responsive to different requests, worked out how to achieve new features that we hadn’t seen on other websites, and were able to turn round the project quickly, to a high standard. We are delighted with the result and the service that Taralyn and the team provided.”
“Our son has already received the 3D goggles, which he is very impressed with, and has walked around the school! He especially loved being able to see the Science labs and Engineering studios. A brilliant way to show them your facilities in the absence of in-person tours.”
“Wow! 360ML are not only professional, super-efficient and flexible but they also deliver to the tightest of deadlines and are some of the loveliest people we have ever worked with. Our fully immersive and interactive virtual tours are a great way of showcasing our fantastic facilities and have proved invaluable for prospective families unable to visit during lockdown with the 3D virtual reality tour a particular hit! We are really excited about developing our tours further, 360ML are full of ideas and we see all sorts of possibilities ahead. Thank you Taralyn and team!”
360 Photography and Tours
Specialist Camera Equipment
360 Virtual Tour Build
Specialist, Bespoke Build and Navigation
Marketing Stills for Content
Experienced School Videography
Drone Photography and Video
Icons and Callouts for 360 Tours
Creating Media for Tours
Bespoke Designed Tours
School Marketing Expert
Understanding Your Strategy
UX and UI
Understanding Your User
Understanding Your Goals
Our 360 Tour Process
Capture & Edit
We capture 360º photography with a Mirrorless camera in your key spaces, then carefully stitch, colour grade and Photoshop, then set the navigation
Build & Design
We build every tour bespoke, based on a design brief with you, on-brand with both UI and UX in mind, as in building a website. No templates are ever used
Embed & Amend
We embed your marketing content, images, videos and relevant customer journey information to create a unique product in collaboration with you
Test & Launch
We test the tour on multiple devices and browsers to be mobile and VR-ready for the ultimate user experience and cross-generational marketing tool
Discover great reasons to have a virtual tour for your school – from admissions boosts, increase in enquiries, to pupil engagement with interactive games inside the tours – our Blog Posts have a little something for everyone. Head over now and and read up on all the hot topics.