woman on computer looking at a virtual tour of King Edwards School

Admissions Journey: adding a 360 Virtual Tour Reasons for schools

360 virtual tours for schools bring context to your content: stories sit inside 360º views of your facilities.
A 360 tour acts as an Admissions Microsite, where all content is tailored to a prospective family, marrying a facilities tour with information about the school.
A 360 virtual tour for international parents and time poor local parents acts as a surrogate visit.
A tour built bespoke, carefully designed and on-brand for your school avoids you looking like your competition, if they do have a tour, and will set you apart from them if not.
A virtual tour buys engagement with your families, recent stats on all our tours show a staggering dwell time between 15 and 20 minutes per visit, 10x more than webpages.
Use the tour withs share screen technology to conduct meetings with families, as part of their journey, which and sparks conversations you may not have previously had.

“The 360 Tour and Spy Academy Game we had made has been a huge success, they’ve really helped our admissions numbers; parents and children love having access to it. Our parents are spending on average 21 minutes on the tour and we consider that marketing gold dust. ”

Natalie Dimmock, Head of Marketing, King Edward’s Witley

“We received a sector-leading bespoke interactive and immersive 360º virtual experience; I believe one of the best virtual school tours in the country.”

Tracey Gray, Director of Marketing, Merchiston Castle School

“360 Marketing Lab’s offering is so different to the others: interesting, flexible and immersive for the user with sufficient content to explore to encourage them to return”

Alison Ainsworth, PR & Comms Manager, Kimbolton School

“They exceeded our expectations in terms of the quality of the photography, the user experience and the attention to detail – they thought of everything at every step of the project.”

Aine Corcoran, Director of Admissions and Communications, Clongowes Wood College

Launch your school’s 360 virtual tour

Launch your school’s 360 virtual tour

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