About Us - 360 Marketing Lab Skip to content
Contact Us Contact Us

About Us

We are photographers. we are designers. we are marketers.

Learn more about us as a business.

Firstly, creating 360º virtual tours is about creative design, photography, immersion and quality. Most of all it is about creating brand experiences for users.

Therefore, we focus on creating immersive, 360º virtual tours with embedded, media-rich content to put rocket fuel in your marketing. A virtual tour could streamline any user buying experience by providing the right information at the right time.

It may help to know more about us to explain why we are so passionate about our work. We have a combined experience of 25 years working in schools’ marketing, it means we “get” schools and brands. Our knowledge of marketing, our understanding of audiences and their needs is what we offer above and beyond any others. Consider the added value choosing the right provider, there is always less hand-holding when you work with professionals who understand you. As a client you shouldn’t have to tell us what you want – we likely already know.

We are small, we are mighty, we are flexible, we care, we go the extra mile. We don’t make anything we wouldn’t be proud to call our own.

Meet Taralyn and Craig, Founders of 360 Marketing Lab. Meet Connor and several of our other alchemists who help build, shoot, design, film and create our 360º virtual tours.

Learn more about us as people.

We met through a mutual friend. Sat around the dining table one evening drinking wine, we brainstormed an idea from many years’ ago. We applied the concept to the industry he and I know so well – education. We knew we could create it but had to start from scratch to make a success of it.

Craig has the photography and creative skills and Taralyn brings sales, marketing and management skills to the party. With a few connections in independent schools, we set to work to show our skills.

In summary, it has been hard work, long hours, hurdles, and mastering technology that, before 2020, was only used for one sector and only in a very limited, basic and short-term sense. We were creating a solution for our clients that didn’t already exist in the sector, but certainly solves problems. Communicating that and navigating through the treacherous waters of defining the term virtual tour, preconceptions, seemingly comparable products, and very little comparison information on value or cost, it’s been an interesting journey of ‘defining the market’.

We have been at the fore of defining what a virtual tour is and why schools need them.

Your Virtual tour has to say something about your brand and that is why our experience in the sector matters to our clients.

If you think good design is expensive, you should see the cost of bad design.

– Dr Ralf Speth, CEO, Jaguar

Blog Posts